Put your band members on stage to get the music started – then move them around and see what happens! Try out new band combinations, explore different sounds – and while you’re at it, why not give the lovable rapper, Stikk Figga something he always dreamed of: a solo performance!
Toca Band is getting ready for their big concert and needs your help to mix beats and sounds together for their hit song! Toca Band is a fun and easy toy that encourages children to explore music in a new creative way! Choose from 16 different cool characters – each with their own unique quirky sound and musical rhythms. To learn whether that fact bothers Emil Ovemar, co-founder and producer of Toca Boca, you can watch the video interview above.Play with sounds and create your own band! One of the curious things about Toca Boca is that, even though everything about it screams startup, the company is actually fully owned by Bonnier, a massive family-owned Swedish media group. The startup is currently looking at ways to expand beyond games (see video above for more).
Most of its users are situated in English-speaking countries such as the US, UK and Canada, but a global audience has discovered the company's 'digital toys'. There are no points or leaderboards or anything like that - rather, kids can simply open the apps and get creative with digital experiences such as 'Toca Hair Salon' and 'Toca Builders'. Most of their apps are paid, but they're not designed to have kids compete and 'win' at something. In a city that is home to gaming juggernauts like King, Mojang (Minecraft), EA Dice and Massive Entertainment, Toca Boca stands out because of its cosy offices and its focus on making fun, colourful and non-competitive games for children. One of the startups I was only vaguely familiar with before my guided tour of Stockholm's tech scene from two weeks ago is Toca Boca, a nimble maker of some 20 game apps targeting kids.Īnd yet the award-winning studio has climbed to the top of the 'Education' category rankings across mobile app stores, having clocked more than 67 million downloads of what the company refers to as 'digital toys' rather than mobile games or even educational apps.
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